Microsoft Xbox

March 30, 2021

"I love how easy it is to build an AR experience. BUNDLAR has been a game changer for us at Microsoft."

Microsoft wanted to alleviate the process of setting up a new Xbox, and reduce the amount of calls coming into support.  The solution was augmented reality.  By laying contextual information on the packaging, controller and physical Xbox Microsoft was able to provide an immersive product tour directly on the device in customers homes with videos, descriptions and visuals to support setup and troubleshooting.

The Xbox Wireless Headset support test proved especially successful, resulting in an outstanding ROI that was 5X the projection.

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Microsoft Xbox