How to Integrate Augmented Reality into a Marketing StrategyZach Martin
There are so many advertisements online today, how can you make your marketing efforts stand out? Augmented Reality (AR) is the answer. AR allows customers to preview products before they purchase, and in an increasingly online concentrated market, customers are constantly questioning what the product will look like in-person. In 2018, global AR ad revenue totaled over $428 million, and is expected to triple by 2021.
What Can Augmented Reality Do For My Business?
The benefits of AR are widespread, but depending on the industry, it can have varying benefits.
Retail. Makeup and clothing can be very individualized products for a diverse population and require an adaptive approach to help customers buy the right size, length, shade, and overall look. With retail, customers can preview the shape, size, and fit of the item before purchasing it with a virtual fitting room. This approach has been employed by brands like Sephora and L’Oréal. With the ability to view all possible inventory items, AR allows companies to maintain a smaller physical inventory, helping to reduce costs. The virtual fitting room model has led to high levels of customer satisfaction and can lead to higher retention rates.
Events. Ticket sales can be a stressful time for customers. With AR, customers can ensure that they choose the “right” seat at the venue. Starbucks has also started integrating AR, allowing customers to preview the locations.
AI. Mercedes-Benz has integrated “My Mercedes” to assist drivers with important navigation information.
Promotional Material. Augmented reality can also be featured on a business card, bringing customers to a designated landing page for your business, or to show a company video. This method is not only simple in design, it acts as a physical reminder, sitting in a customer’s wallet or on their kitchen counter.
Why is Augmented Reality Effective?
In a recent survey, 65% of respondents said that they were annoyed or frustrated with the number of ads they were shown throughout the day. With Augmented Reality, these advertisements can be engaging, even modeling after a video game. Burger King experimented with this model by rewarding customers with a free Whopper if they pointed the app at a competitor and blew it up on-screen. In this case, the customer is not reluctantly receiving the information, they are actively interacting with the messaging and becoming loyal returning customers.
The key to AR’s success has been the ability to entertain. Whether it is the ability to play a game while waiting for the bus or pretend to blow up a McDonald’s, customers are becoming more engaged with the business. Not only does this help retain customers, but also increases indirect marketing through word of mouth.
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BUNDLAR and Clutch, a B2B platform that can help you find a firm that will highlight your success, teamed up to deliver this article. Many of BUNDLAR’s partners use Clutch and we suggest you use their tool for any of your upcoming projects. Firms can show off past projects on Visual Objects, a portfolio-focused platform, so you can get an idea of their solutions, including ours!
To learn more about the BUNDLAR AR Platform & CMS and how we can revolutionize your marketing, training & development, or sales efforts, visit our main site, BUNDLAR.com, and contact us at info@BUNDLAR.com.